Microsoft has started airing its version of Apple's Mac vs PC ads to state a point: that PC users know what they want and demand a machine that does what they want to do, rather than turn to a Mac that's "more about aesthetics than about computing power". The model in the ad, Giampaolo, goes on to state further that he wants to pay for the computer and not the brand.
To be fair, as a user of both Macs and PCs, there's really no difference in the hardware and performance of Macs and PCs today. This ad is potentially misleading to the average consumer who needs to consult a Best Buy salesperson before a computer purchase. By the way, isn't HP a brand? By dismissing the brand equity of PC makers, Microsoft is undermining efforts undertaken by its hardware partners in differentiating themselves from other PC vendors and Apple. See it for yourself:
About Me
- Aaron Tan
- I have been a technology journalist for the last four years, specializing in enterprise technology. I received my Masters in Library and Information Science from Syracuse University in 2008, and I'm currently involved in research and service innovation at Singapore's National Library Board.
